Services Provided
Strategy Development & Advice
It all starts here; if this is not the best it can be, you will be impacted in all operational efforts, where people have to deal with the consequences of not having a clear and realistic strategy. In the absence of a clear vision and strategy, your people will make up their own story, complicating many subsequent business processes.
Branding
My favorite definition of branding is: “the art of perceived distinctiveness, consistently applied”. Reflect on that for a moment and then think about your brand. Is it clear what your brand stands for? Is it unique? Is it consistently applied? If the answer is no, call me.
Marketing Planning
Are you happy with your marketing performance? Do you think you get maximum return on your marketing dollars? Do you have enough leads, press and analyst coverage? When you win or lose, do you really know why? Check my number if you think there is room for improvement.
Operational Review
Sometimes strategy and plans are well defined and appropriate, but the results are still not what they need to be. Sounds familiar? Of course, it is not only about plans, but also about execution, because your organization’s performance is a function of the quality of both. I have been responsible for a multi-million dollar P&L.
Interim Management
Do you need someone to step in for a short period of time, during a temporary absence, or to accomplish a specific result? I have worked in start-ups and multi-nationals, in sales, services, marketing, business development and executive roles.